Directed by CRIC for Heckler Amsterdam, Victorinox unveils its latest campaign for, “Spend Your Time Wisely,” a quietly powerful film that reflects on the fleeting nature of time and the importance of being truly present in life’s most meaningful moments.

Client: Victorinox
Head of Marketing Operations - Deputy CMO: Anna Breckwoldt
Head of Marketing Business Development: Sven Bambek
Senior Creative: Andrea Perrins
Head of Creative Hub: Annika Kumar
Executive Creative Director: Felix Lemcke

Production & Post: Heckler Amsterdam
Executive Producers: Oliver Hyde-Tetley, Charu Menon
Directors: CRIC (Clemente De Muro & Davide Mardegan)
Editor: Matt Osborne
Colour: Matic Prusnik
Original Music: Hybris Audio S.n.c. (Filippo Beretta) 
2D Lead: Nils Crompton 
Service Partners: Bas production

Victorinox - Through a billion scattered moments. -
Victorinox - Through a billion scattered moments. -
Victorinox - Through a billion scattered moments. -

Victorinox - Through a billion scattered moments.

Directed by CRIC for Heckler Amsterdam, Victorinox unveils its latest campaign for, “Spend Your Time Wisely,” a quietly powerful film that reflects on the fleeting nature of time and the importance of being truly present in life’s most meaningful moments. The campaign takes a restrained, emotionally resonant approach—eschewing spectacle in favor of intimate, human storytelling. 

Credits

Client: Victorinox
Head of Marketing Operations - Deputy CMO: Anna Breckwoldt
Head of Marketing Business Development: Sven Bambek
Senior Creative: Andrea Perrins
Head of Creative Hub: Annika Kumar
Executive Creative Director: Felix Lemcke


Production & Post : Heckler Amsterdam
Executive Producers: Oliver Hyde-Tetley, Charu Menon
Directors: CRIC (Clemente De Muro & Davide Mardegan)
Editor : Matt Osborne
Colour: Matic Prusnik
Original Music: Hybris Audio (Filippo Beretta) 
2D Lead : Nils Crompton 
Service Partners : Bas Production